OVERVIEW
Nestmakers, a premium luxury real estate developer in Hyderabad, approached us with a goal: to reimagine their brand identity. With an emphasis on a lifestyle harmonised with nature, they sought to elevate their brand.
Their aspiration was clear, to establish a cohesive brand identity that encapsulates the essence of nature centric spaces while setting them apart in the competitive landscape.
01/
Discovering who Nestmakers truly are
We kicked off the project with a candid get-to-know-you-and-your-brand process. Our goal was to hear from each stakeholder to understand as much as we can about the brand, their individual perspective, needs, likes, goals and expectations of the future.
After this interaction we got more details about the competitors, the target audience and the feel the brand needs to convey.
02/
Brand Strategy :
From Vision to Visuals
Our brand idea, "Connectedness and Transformation," reflects Nestmakers' founding principles of blending urban living with nature. Nestmakers, through transformative work, create spaces where residents feel deeply connected to the natural environment.
Drawing inspiration from the art of origami, which involves transforming flat sheets of paper into intricate 3D structures, we symbolized Nestmakers transformative journey. This is where the choice of a stroked bird as the logomark was ideated.
04/
The Brand Identity
At the heart of the new visual identity sits the brand marque which has two elements: the brand name "Nestmakers" along with the logomark.
The new typeface, Brockmann-a geometric sans serif font, was chosen for its combination of geometric shapes. They are set alongside a new color system that embodies the existing orange and also movies beyond to a more vibrant and flexible palette inspired by all facets of nature.
05/
What the future holds
A pivotal aspect of our brand identity strategy was to cultivate a sense of familial connection. To achieve this, the idea is expanding the brand identity to encompass a unifying theme: origami-inspired logos for all future projects under Nestmakers. This decision fosters consistency across all verticals, instilling a cohesive sense of belonging and unity among the Nestmakers family.
(Ideation only)
06/
It's about the journey and all the things we discard
Before arriving at our current logo, we navigated through numerous iterations for both the icon and wordmark. Some concepts were refined/rejected through internal reviews, while others were based on client feedback.
Despite facing rejection along the way, each iteration served as a stepping stone towards our final design.
