Project Details

Client
Cymmetri
2022
Roles & Contributions
User Experience
Visual Design
Project Lead
Design Team
Bharath Mohan
Jacob Murphy
Celine Gomes
Client Team
Yusuf Muhammed
Ben Stokes
Anderson James

Project Details

Client
Cymmetri
2022
Roles & Contributions
User Experience
Visual Design
Project Lead
Design Team
Bharath Mohan
Jacob Murphy
Celine Gomes
Client Team
Yusuf Muhammed
Ben Stokes
Anderson James

Project Details

Client
Cymmetri
2022
Roles & Contributions
User Experience
Visual Design
Project Lead
Design Team
Bharath Mohan
Jacob Murphy
Celine Gomes
Client Team
Yusuf Muhammed
Ben Stokes
Anderson James
Cymmetri (Branding) / 2022
A new identity for the identity mangers.
Cymmetri (Branding) / 2022
A new identity for the identity mangers.
Cymmetri (Branding) / 2022
A new identity for the identity mangers.

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OVERVIEW

In an era where digital trust and security reign supreme, Cymmetri assumes a pivotal role in ensuring digital confidence. As a leading provider of IAM solutions.

The objective was to elevate Cymmetri's identity to resonate more deeply with its audience while reflecting its core values of trust, security, and innovation. This involved a comprehensive overhaul of the brand's visual identity, encompassing everything from logo design to brand messaging.

01/

Creating the new strategy highlighting the vision

By weaving together elements of vision, purpose, and design, we shaped a narrative that resonates with authenticity and clarity. Through thoughtful strategy and meticulous execution, we crafted an strategy that speaks to the heart of the brand and connects meaningfully with the audience.

02/

A new logo and all new bold colors

Drawing from our branding strategy, we developed a minimalist and modern logo. To achieve a contemporary aesthetic, we employed bold colors that effectively embody Cymmetri's brand identity."

03/

A sleek new look and feel for the company

To elevate the brand image, we crafted a cohesive identity around the new logo. This extended to all aspects of the brand experience, including marketing materials and the office environment, fostering a stronger brand recognition and a more unified customer experience.

04/

Translating the brand to a website

Translating Cymetri's new identity into their website involved strategic alignment with their brand guidelines. Our design approach prioritized user experience and visual coherence, resulting in a website that reflects Cymetri's values and expertise seamlessly.

LEARNINGS & RESULTS

The rebrand elevated Cymmetri's brand presence and reputation, positioning them as a forward-thinking leader in the industry. With the new identity, they have opened doors to new opportunities, strengthened relationships with existing clients, and attracted attention from potential partners.

Overall, the rebranding of Cymmetri has been a catalyst for growth and transformation, propelling them towards a future of continued success and innovation.